[비욘드포스트 김신 기자] Purito Seoul has been awarded the “Rookie” title in the Global Trend category at the 2025 Olive Young Awards, demonstrating the brand’s rising stature in the global beauty market. Given that the awards are based on approximately 100 million customer purchase data points each year, the achievement reflects the brand’s strong alignment with real consumer behavior.

■ Global Appeal of Korean Origin + Functional Ingredients

This recognition shows that Purito Seoul’s approach—pairing Korean natural ingredients with effective functional components through a contemporary brand lens—continues to attract global attention. The selected product, the “Mighty Bamboo Panthenol Cream,” has become especially popular in Europe and North America, earning reviews such as “excellent value,” “strengthens the skin barrier,” and “helps fade acne marks.”

■ Expanding Presence from the West to Emerging Markets

Since its brand renewal in March 2024, Purito Seoul has intensified global expansion efforts. With strong traction already in North America and Europe, the brand broadened its footprint in 2025 to include the Middle East, Southeast Asia, and South America. A company spokesperson commented, “By understanding global skin concerns and delivering functional solutions rooted in Korean natural ingredients, we’ve built trust worldwide. This award will further propel the global presence of K-beauty.”

■ Growth Backed by Consumer Data

Olive Young explained that the 2025 Awards took into account overseas consumer reaction, global sales performance, and product innovation. They noted that Purito Seoul stood out due to credible reviews and high international preference. The brand aims to continue strengthening its global position by developing formulas inspired by Korean culture and aligned with global skincare needs.

김신 비욘드포스트 기자 news@beyondpost.co.kr