baviplan Co., Ltd. has operated a beauty-focused multi drugstore in Seoul’s Myeongdong district for over a decade, catering primarily to international tourists and offering a wide range of K-beauty products. The company currently runs five offline stores, including its flagship Myeongdong location and a Chungmuro branch, and directly manufactures and sells more than 10 private brand (PB) cosmetic products. baviplan’s PB items are also distributed through dermatology clinics and duty-free shops, with product development driven by real customer usage data and preference analysis gathered directly from in-store interactions.
Ronas Cosmetic Co., Ltd. (Ronas cosmetic) is a specialized cosmetic manufacturer with 20 years of research experience in natural science–based formulation technologies. The company is recognized for its expertise in safety, functionality, and efficacy-focused formulations, as well as its strengths in absorption, texture optimization, and ingredient stability.
Through this partnership, two existing Ronas cosmetic products—Ronas Tox Volume Cream and Ronas Stemcell Tox Volume Fill Essence—have been upgraded and relaunched as baviplan PB products under the names baviplan Tox Volume Up Cream and baviplan Stemcell Tox Volume Fill Impact Essence. While maintaining the core active ingredients of the original formulations, both products have been enhanced through improved textures, increased absorption, and strengthened functional components to deliver a more refined overall user experience.
baviplan Tox Volume Up Cream focuses on wrinkle improvement with adenosine as its key functional ingredient, featuring a high-moisture, high-nutrition formula that reinforces the skin’s moisture barrier while enhancing firmness and volume. Its silky texture improves spreadability, making it suitable for daily elasticity care. baviplan Stemcell Tox Volume Fill Impact Essence is a functional essence centered on a stem cell and peptide complex for elasticity and wrinkle care, enriched with various plant extracts and moisturizing ingredients to support skin soothing and hydration. The silicone-based formula provides smooth application, instant skin texture refinement, and a luminous finish, while niacinamide and adenosine deliver dual functionality for whitening and wrinkle improvement.
Amid increasing cases of counterfeit Ronas products originating from China, baviplan Co., Ltd. has strengthened its authentic distribution management through its official partnership with Ronas Cosmetic Co., Ltd. (Ronas cosmetic). All Ronas products sold at baviplan stores, as well as the jointly developed PB products, are guaranteed to be 100% authentic, ensuring that consumers can experience K-beauty products with confidence and trust.
Meanwhile, baviplan Co., Ltd. continues to establish itself as a representative K-beauty drugstore in Myeongdong, attracting visitors from the United States, France, China, Japan, Thailand, Vietnam, Indonesia, and many other countries. The company opened two additional stores in 2025 and plans to expand into online retail and overseas export markets in the first half of 2026. To mark the year-end season, all baviplan stores are currently offering promotions of up to 80% off.
김신 비욘드포스트 기자 news@beyondpost.co.kr
